Channel Marketing Manager, (Nov 2007-April 2009)

Managed the development and creation of unique product promotions, messaging, and positioning statements for more than 50 software publishers, focusing on demand generation programs to acquire new clients and greater share of existing client’s IT spend.

·    Developed/deployed marketing programs and processes as well as introducing savvy new e-commerce methods and vendor tools that increased lead generation results.

·    Implemented a methodology for a cross-functional multi-touch multi-publisher marketing campaign that generated over $800,000 in quotes and $350,000 in net new sales; Resulting in the inclusion to the latest go-to-market kit sold to publishers.

·    Managed the client database and campaign list requirements, distribution of leads to sales, and organization of lead nurturing campaigns.

·    Managed campaign tracking and analysis processes to determine performance against revenue plans (including ROI) providing results and strategy recommendations to senior management.

·    Created and executed publisher webinar/webcast via livemeeting as well as regional seminars and client facing events. Activities resulted in the education and awareness of the publisher’s latest products.

·    Leveraged publisher marketing development funds (MDF) to drive marketing programs.

·    Supported the achievement of departmental goals and the complexities of various marketing programs to ensure alignment with overall revenue goals and objectives.

Marketing Strategist/ Direct Marketing Manager, (2006-Nov 2007)

Functioned in a project management role overseeing all aspects of the Go-to-Market Strategy.

·    Managed and guided 8 task force teams of 12 or more people; cross-functional team achieved 100% of targeted deadlines and goals.

·    Facilitated and presented bi-weekly progress meetings to the Chief Marketing Officer.

·    Managed Sr. VP calendars to ensure availability of task force meetings and assignments.

·    Created electronic direct mailings with embedded multi-media messaging which resulted in over 1800 net new leads for the North American sales force.

·    Developed quarterly and annual marketing plans which included the introduction and implementation of a new multi-touch campaign approach; designed to increase revenue and optimize profit margins.    

·    Developed marketing plans through promotional activities of various media including; web, print, direct marketing, sales education, telemarketing, case studies, public relations, promotional items, tradeshow management, sales incentives, and other available promotional opportunities.

·    Coordinated and oversaw the implementation of promotions using cross-functional in-house advertising agency, creative staff, event planner, and web development, plus third-party vendors such as list brokers, advertising agencies, web hosting and development, telemarketing, direct mail houses and letter shops.

Business Development Manager, (2005-2006)

Managed publisher relationships for strategic accounts; licensing expert acting as a liaison for the North American sales force, achieving 100% of revenue and gross profit goals. This was achieved through proactive efforts in driving the manufacturer’s information down to the account rep level as well as tracking and assisting in closing of opportunities.